Your strategic marketing and growth partner

Stop guessing.
Grow with confidence.

We work alongside small business owners to understand their goals, diagnose Product, Price, Place and Promotion, and turn the findings into clear priorities and a practical growth plan.

Direction before implementationBuilt around your business goalsOn your side of the table
YOUR GROWTH ROUTE CLARITY ACTIVE
YOU ARE HERE
GROW WITH
CONFIDENCE
NEXT MOVEClarify what will move growth forward

The client stays in the driver’s seat.GPS Marketing helps them navigate.

YOUR BUSINESS GOAL COMES FIRST

Better decisions.
A clearer direction.

Growth starts with understanding how your marketing works together. Your offer, pricing, buying process and communication all affect the result. We begin with your business goal, assess the four Ps and identify which decisions deserve attention first.

ACTIVITYWebsiteSEOSocial MediaAdvertising
DIRECTIONClear priorityPurposeful spendMeasurable next move
A partner on your side of the table.

THE GPS METHOD™

One method.
Three clear decisions.

Like a GPS, the process begins with the destination, establishes the current position and maps the right route forward.

02
P

POSITION

Establish where you stand.

Assess Product, Price, Place and Promotion, informed by customer insight, competitor context and relevant business information.

Where are we now?
03
S

STRATEGY

Map the best route.

Identify the most important gaps, select three strategic priorities and build a practical 90-day roadmap.

How do we get there?

THE FULL MARKETING PICTURE

Know where you stand.
Choose the clearest route.

The four Ps give us a practical way to assess your marketing as a whole. We look at how they work together, using customer insight, competitor context and the information available from your business.

Explore the blueprint
01

Product

Is the offer right for your customer?

Your products, services, packages, value proposition and differentiation — and how well they fit what customers need.

02

Price

Does the price support the value?

Your pricing structure, margins, perceived value, discounts and payment terms — and what they mean for your market position.

03

Place

Can customers easily buy from you?

Your sales channels, distribution, online and offline availability, purchasing process and partnerships that help customers access your offer.

04

Promotion

Are you reaching people with the right message?

Your messaging, brand communication, website, content, search, advertising, email, referrals and promotional partnerships.

DIAGNOSE AND PLAN

GPS Strategic
Growth Blueprint.

A focused strategic engagement that turns an assessment of the four Ps into three priorities and a practical 90-day roadmap. Clear recommendations, with the reasons behind them.

FIXED INVESTMENT$1,299 + GST
CORE DELIVERYWithin four weeks

50% upfront to commence. Remaining 50% due before the blueprint presentation. The four-week delivery window begins once the questionnaire, workshop and required information are complete. Your engagement begins after written acceptance and the initial payment.

YOUR NEXT MOVE

Let’s build your roadmap.

Tell us a little about your business and where you need direction. We will use this to make the first conversation more useful.

Prefer to talk?Call 02 4708 9986

The engagement covers one business or brand and one primary market, including a public-information snapshot of up to three competitors. It includes a presentation, one round of factual corrections within five business days and one 30-day review. Implementation is carried out by your team or specialist providers.

01Where are we now?

Understand

  • Pre-work discovery questionnaire
  • 90-minute strategic discovery workshop
  • Four Ps strategic marketing assessment
02What matters most?

Decide

  • Growth gaps and opportunities
  • Three strategic priorities and recommendations
  • A Not Now list to keep you focused
03What happens next?

Map the route

  • A practical 90-day roadmap
  • Blueprint presentation and handover
  • One 30-day review and a written action summary

CONTINUE WITH A PARTNER

GPS Strategic
Marketing Partnership.

Keep a strategic adviser beside you as you put the roadmap into practice.

After the Blueprint, suitable clients can continue with a monthly advisory engagement. You stay in the driver’s seat, with support to make decisions, review progress and adapt the route.

Discuss ongoing advice

Advice shaped around your roadmap

  • Regular consultations, roadmap reviews and decision support
  • Specialist briefing, proposal review and agreed supplier communication
  • Evaluation of marketing ideas against your goals and the four Ps
  • Strategic recalibration as new evidence and priorities emerge

Your written scope sets the consultation schedule, access between sessions, supplier contact, monthly fee and review arrangements before the engagement begins. You retain approval of business decisions and spending.

Your team or specialist providers carry out website, campaign, content, SEO and design work. GPS provides agreed advice and review; day-to-day project management and production are outside the Partnership.

“

We do not begin with what we can sell.

We begin with what the business actually needs.

Jacques TanFounder, GPS Marketing

WHY GPS MARKETING

Direction before
implementation.

GPS Marketing exists to give owners a strategic partner who understands the business before recommending action. We listen to your goals, assess how the four Ps work together and explain the evidence and trade-offs behind the route. Our advice can mean changing the offer, reviewing pricing, making buying easier or improving promotion. We stay on your side of the table as you decide what happens next.

IS THIS FOR YOU?

For owners who need
the next right move.

Built for established small businesses without an internal senior marketing strategist.

01

Marketing is active

But what is driving growth is unclear.

02

Advice is conflicting

Different providers recommend different routes.

03

A big decision is ahead

A website, campaign, rebrand or new investment.

04

Direction has fallen behind

The business has grown, but its marketing has not kept pace.

HOW IT WORKS

A clear process.
No surprises.

Five steps take you from the first conversation to a clear 90 day route and a 30 day review.

01

Explore

Clarify your needs and whether GPS Marketing is the right partner.

02

Discover

Understand the owner, business, customer and evidence.

03

Assess

Assess Product, Price, Place and Promotion to identify growth gaps and opportunities.

04

Map

Choose three priorities and build the route for the next 90 days.

05

Recalculate

Review progress, evidence and roadblocks after 30 days.

COMMON QUESTIONS

Clear answers,
from the start.

Is this an advertising or SEO package?

No. Those may be appropriate tools, but the GPS Method begins before implementation. We first determine what the business genuinely needs and which activity deserves investment.

Will I receive a long marketing report?

You will receive a clear strategic blueprint, but its value is not its page count. The emphasis is on the diagnosis, three priorities, a Not Now list and a practical route for the next 90 days.

Can GPS Marketing help with implementation?

GPS Marketing provides strategic advice, specialist briefing and review within the agreed scope. Your team or specialist providers carry out implementation. Ongoing supplier communication is included only when specified in a Strategic Marketing Partnership.

How long does the Blueprint take?

The core Strategic Growth Blueprint is delivered within four weeks after the initial payment, discovery questionnaire, workshop and required information are complete. The 30 day recalibration takes place after delivery.

What happens after the Blueprint?

The Blueprint includes one review approximately 30 days after presentation and one round of factual corrections within five business days. Continued decision support is available through a Strategic Marketing Partnership with an agreed scope, consultation schedule and monthly fee.

YOUR NEXT MOVE

You set the destination.
We help map the way.

YOUR NEXT MOVE

Let’s build your roadmap.

Tell us a little about your business and where you need direction. We will use this to make the first conversation more useful.

Prefer to talk?Call 02 4708 9986

Call 02 4708 9986