GROWTH
Define the destination.
Clarify what meaningful growth actually looks like for the business and the person behind it.
Your strategic marketing and growth partner
We work alongside small business owners to understand their goals, diagnose Product, Price, Place and Promotion, and turn the findings into clear priorities and a practical growth plan.
The client stays in the driver’s seat.GPS Marketing helps them navigate.
YOUR BUSINESS GOAL COMES FIRST
Growth starts with understanding how your marketing works together. Your offer, pricing, buying process and communication all affect the result. We begin with your business goal, assess the four Ps and identify which decisions deserve attention first.
A partner on your side of the table.
THE GPS METHOD™
Like a GPS, the process begins with the destination, establishes the current position and maps the right route forward.
GROWTH
Clarify what meaningful growth actually looks like for the business and the person behind it.
POSITION
Assess Product, Price, Place and Promotion, informed by customer insight, competitor context and relevant business information.
STRATEGY
Identify the most important gaps, select three strategic priorities and build a practical 90-day roadmap.
THE FULL MARKETING PICTURE
The four Ps give us a practical way to assess your marketing as a whole. We look at how they work together, using customer insight, competitor context and the information available from your business.
Explore the blueprintYour products, services, packages, value proposition and differentiation — and how well they fit what customers need.
Your pricing structure, margins, perceived value, discounts and payment terms — and what they mean for your market position.
Your sales channels, distribution, online and offline availability, purchasing process and partnerships that help customers access your offer.
Your messaging, brand communication, website, content, search, advertising, email, referrals and promotional partnerships.
DIAGNOSE AND PLAN
A focused strategic engagement that turns an assessment of the four Ps into three priorities and a practical 90-day roadmap. Clear recommendations, with the reasons behind them.
50% upfront to commence. Remaining 50% due before the blueprint presentation. The four-week delivery window begins once the questionnaire, workshop and required information are complete. Your engagement begins after written acceptance and the initial payment.
The engagement covers one business or brand and one primary market, including a public-information snapshot of up to three competitors. It includes a presentation, one round of factual corrections within five business days and one 30-day review. Implementation is carried out by your team or specialist providers.
CONTINUE WITH A PARTNER
Keep a strategic adviser beside you as you put the roadmap into practice.
After the Blueprint, suitable clients can continue with a monthly advisory engagement. You stay in the driver’s seat, with support to make decisions, review progress and adapt the route.
Discuss ongoing adviceYour written scope sets the consultation schedule, access between sessions, supplier contact, monthly fee and review arrangements before the engagement begins. You retain approval of business decisions and spending.
Your team or specialist providers carry out website, campaign, content, SEO and design work. GPS provides agreed advice and review; day-to-day project management and production are outside the Partnership.
We do not begin with what we can sell.
We begin with what the business actually needs.
WHY GPS MARKETING
GPS Marketing exists to give owners a strategic partner who understands the business before recommending action. We listen to your goals, assess how the four Ps work together and explain the evidence and trade-offs behind the route. Our advice can mean changing the offer, reviewing pricing, making buying easier or improving promotion. We stay on your side of the table as you decide what happens next.
IS THIS FOR YOU?
Built for established small businesses without an internal senior marketing strategist.
But what is driving growth is unclear.
Different providers recommend different routes.
A website, campaign, rebrand or new investment.
The business has grown, but its marketing has not kept pace.
HOW IT WORKS
Five steps take you from the first conversation to a clear 90 day route and a 30 day review.
Clarify your needs and whether GPS Marketing is the right partner.
Understand the owner, business, customer and evidence.
Assess Product, Price, Place and Promotion to identify growth gaps and opportunities.
Choose three priorities and build the route for the next 90 days.
Review progress, evidence and roadblocks after 30 days.
COMMON QUESTIONS
No. Those may be appropriate tools, but the GPS Method begins before implementation. We first determine what the business genuinely needs and which activity deserves investment.
You will receive a clear strategic blueprint, but its value is not its page count. The emphasis is on the diagnosis, three priorities, a Not Now list and a practical route for the next 90 days.
GPS Marketing provides strategic advice, specialist briefing and review within the agreed scope. Your team or specialist providers carry out implementation. Ongoing supplier communication is included only when specified in a Strategic Marketing Partnership.
The core Strategic Growth Blueprint is delivered within four weeks after the initial payment, discovery questionnaire, workshop and required information are complete. The 30 day recalibration takes place after delivery.
The Blueprint includes one review approximately 30 days after presentation and one round of factual corrections within five business days. Continued decision support is available through a Strategic Marketing Partnership with an agreed scope, consultation schedule and monthly fee.